![]() Having your picture taken with Marc Benioff is a big deal at Dreamforce. I’ve a suspicion we might have one next year. There’s a question for the event organiser: We’ve reached the artificial grass that covers Howard Street and Benioff’s taking in the sight of customers playing lawn games, working in deckchairs or bean bags, listening to the band on the open stage and so on. What’s going on and what’s exciting is that these customers all love each other. ![]() We still have too much of an ‘us and them’ approach internally, versus it’s all one collective. After this is over, I will take our marketing people in and I will re-conceptualise our marketing for them. I had this experience when I was on the road that our marketing itself and the way we understand our community and how we look at this, is skewed. What he means is that there isn’t enough of a sense of community in the term, gesturing a big hug to illustrate his point: I’m of the view that it’s been successful, but ask about comments he made the day before to the effect that it’s too patriarchal. What’s a Quip Ranger? We’ll come back to that in a bit, but suffice to say for now that it wasn’t such in this case.īenioff wants to know how the Be a Trailblazer meme of the Dreamforce marketing is going down. Quips and distractionsĪs we walk, we talk about the conference and about the themes running through it and about the industry as a whole, but there are always distractions to catch the eye: But then while a straight line may be the shortest distance between two points, it isn’t always the most interesting. The aim is to end up touring the expo floor, an ambition that ultimately will not be realised on this trip. ![]() It’s not a long journey, but it becomes apparent that it’s not going to be a quick one either. The intention is to wander across the Dreamforce central area - usually known as Howard Street, one of San Francisco’s busiest thoroughfares, but shut down for the week to play host to the Dreamforce delegates sitting out in the sunshine. I’ve known Benioff for over 15 years, but there are still things that surprise. It was a chance to catch up, but in the process, I got some further insight into what makes this man tick. So I was very pleased when he invited me to accompany him as he toured the Dreamforce campus today. Marc Benioff is a busy, busy man, never more so than at Dreamforce where everyone, but everyone, wants a slice of his time. There are moments at every Dreamforce when a reality check is in order - such as when you’re standing in the middle of San Francisco, surrounded by mighty modern buildings, a rock band is playing on a nearby stage and the CEO of Salesforce is about to sit down with a Buddhist nun called Sister Emptiness. Are the monks over there? Let’s go see some monks!
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